"The United States should rethink the label it uses for what is known as the 'global war on terror,' the chief of strategic planning on the Pentagon's Joint Staff said Tuesday.
"What is needed, said Army Col. Gary Cheek, is to recast terrorists as the criminals they are.
"'If we can change the name ... and find the right sequence of events that allows us to do that, that changes the dynamic of the conflict,' said Cheek at the Defense Forum Washington, sponsored by the Marine Corps Association and the U.S. Naval Institute."
Story
This confirms my belief that the "War on Terror" is really a "War on People or Things Whom or Which We Don't Like".
It's just a marketing issue, really.
I suggest calling our enemies "The OmniThreat" or "The PanBadness Brigade".
The military is incapable of winning a war these days because its offices are populated not with military strategists, but with third-rate marketing types. (They couldn't get a job in the private sector, so they went to work for the government.)
And by the way, the most famous comedians are the ones who become criminalized by the lawless regimes they ridicule. See how that works? You've got your marketing task cut out for you...
