I like to keep a close eye on the media. I see hints now and again of a coalescing effort to engage me; I can detect faint whispers of their marketing campaign to engage Chris King Pop Icon. So I change my shtick. Just like that.
I am a comedian. I am a better weaver of illusion than you are. I will win. (We've been through this already.)
All I have to do is to wear my cloak of ever-changing personas. I can change my marketing at a moment's notice. Doing a live movie girds one with this skill.
Maybe you should take up stand-up.